EPISODE 5: Core Stories Every Brand Needs

EPISODE 5: Core Stories Every Brand Needs

EPISODE 5: Core Stories Every Brand Needs In this episode we will cover: Using storytelling as a strategy for relational connection Identifying the 5 story types (with examples) How to select your best stories for content marketing Practical tips for putting your...
EPISODE 4: How to Capture Your Unique Voice

EPISODE 4: How to Capture Your Unique Voice

EPISODE 4: How to Capture Your Unique Voice In this episode we will cover: Why is it important to “capture” your voice. How does having a consistent voice help your bottom line?  What components of your voice are necessary to capture?  Why a human connection matters...
EPISODE 3: Meet Your Co-host, Marie Parks

EPISODE 3: Meet Your Co-host, Marie Parks

EPISODE 3: Meet Your Co-host, Marie Parks In this episode we will cover: Jessi + Marie – a decade of friendship What Marie loves about North Star How interviewing brilliant doctors propelled her to do what she does now How marketing + development converge in...
EPISODE 2: Meet Your Co-host, Jessi Honard

EPISODE 2: Meet Your Co-host, Jessi Honard

EPISODE 2: Meet Your Co-host, Jessi Honard In this episode we will cover: How Jessi + Marie met Why we started our business + what it looked like Jessi’s affinity for the “Wizard of Oz” concept (+ how it relates to what she does now) How communication can have real...