North Star Messaging + Strategy
  • Home
  • About
  • Work With Us
    • Brand Voice Intensive
    • Copywriting + Content Creation
    • DIY Content Templates
  • Blog
  • Podcast
  • Portfolio
  • Contact
Select Page
Forget Pain Points in Your Copy: Try This Instead

Forget Pain Points in Your Copy: Try This Instead

by Jessi Honard | May 18, 2020 | Messaging

If you’ve spent any time delving into the world of marketing, you’re probably familiar with the concept of including pain points in your copy. Put simply, pain points are the areas where your target audience feels frustrated, vulnerable, or uncertain....

Recent Posts

  • EPISODE 56: Meet Maggie
  • EPISODE 55: 1 Year Anniversary Episode!
  • EPISODE 54: Using Brand Voice for Writing Fiction
  • EPISODE 53: Bridging Spoken and Written Content
  • EPISODE 52: 5 Steps to Chameleon Your Client’s Brand Voice

Recent Comments

    Archives

    • October 2021
    • September 2021
    • August 2021
    • July 2021
    • June 2021
    • May 2021
    • April 2021
    • March 2021
    • February 2021
    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • May 2020
    • April 2020
    • March 2020
    • February 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019
    • April 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • October 2018
    • September 2018
    • August 2018
    • July 2018
    • April 2018
    • March 2018
    • February 2018
    • January 2018

    Categories

    • Announcements
    • Messaging
    • Podcast
    • Strategy
    • Thought Leadership
    • Uncategorized
    • Writers

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org
    • Privacy Policy
    • Terms of Service
    • Cookie Policy
    • Media + Press
    • Facebook
    • YouTube
    • Pinterest
    • Instagram
    Copyright © 2021 North Star Messaging + Strategy™