May 2020 - North Star Messaging + Strategy

Forget Pain Points in Your Copy: Try This Instead

by Jessi Honard | May 18, 2020 | Messaging

If you’ve spent any time delving into the world of marketing, you’re probably familiar with the concept of including pain points in your copy. Put simply, pain points are the areas where your target audience feels frustrated, vulnerable, or uncertain....

Forget Pain Points in Your Copy: Try This Instead

Recent Posts

Recent Comments

Archives

Categories

Meta