Outsource your content without sacrificing authenticity.

 

Do you know your Copywriting Character?

BRAND YOUR VOICE

OUTSOURCE YOUR CONTENT

GET BACK TO BUSINESS

IS YOUR CONTENT SENDING MIXED MESSAGES?

Unforgettable content builds unforgettable connections. When done right, content is the ultimate relationship builder and business growth tool. When done wrong? At best, it fades into the background, at worst it gets the sort of attention you’d rather not have.

For content to work for you, it needs to be focused, memorable and aligned with your brand. It needs to start conversations, build curiosity, and solve real problems. But sometimes when you outsource your content, it misses the mark. 

And now you’re feeling uneasy. Maybe you shouldn’t outsource your content. Maybe you should just do it yourself. After all, you…

Connect well in person, even though you struggle to explain what you stand for in clear, concise writing. May as well just switch to all video all the time.

Don’t want to be burned by content creators who can’t fully capture your voice or reflect the core of your message. Once was enough!

Hate the idea of endlessly revising content that doesn’t match your vision. It’s just easier to handle it on your own.

Don’t know how you’d even begin to train someone else to sound like you. You have too many stories and idiosyncrasies. You’re too unique!

Hold up.
What if there were a better way to hand off content?

{Because let’s face it, the idea of continuing to do it all on your own is exhausting.}

WHAT IF YOU COULD OUTSOURCE YOUR CONTENT WITHOUT SACRIFICING YOUR VOICE?

Your message is the soul of your organization — and your voice is its heart.

Handing off content creation without a clear message or documented voice is like taking a hike without a compass. Eventually, you’re going to get lost. And possibly eaten by a bear.

Imagine how much easier it would be to outsource content if you could give someone a map. If they could immediately understand your voice and your core message — what we call your “North Star.”

It wouldn’t matter how rocky the trail got.

Imagine knowing that every piece of written content, from blog posts to landing pages, connected with your audience, hit your goals, and sounded exactly like you {even when you didn’t write it!}, and was designed to connect with your audience and hit your strategic goals.

That’s unforgettable content. 

Isn’t it time to reclaim your time and energy… all while staying visible and authentic? 

THE NORTH STAR BRAND VOICE PROCESS

North Star Messaging + Strategy was founded on the belief that everyone has a North Star, and everyone deserves a compass. Since 2010 we’ve created content for hundreds of businesses, seamlessly replicating the unique voice of personal brands, nonprofits, and companies across industries {you can learn more about our story and team here}.

Here’s what we’ve learned: The job of any business is to build a bridge of communication between your audience and your brand. To do that, you {and anyone creating content for you}, needs content that’s both strategic and authentic.

Our process helps you get crystal clear on how your brand sounds. When you do,  you can outsource your content {to your team or ours} without worrying about being burned.

HOW IT WORKS

BRAND YOUR VOICE

Explore your unique brand message and voice. Through North Star’s Core Message + Brand Voice process, you’ll walk away with clarity around how to communicate with your audience.

OUTSOURCE YOUR CONTENT

Entrust your content to trained pros who fully GET your brand message + voice. Share your messaging strategy with your existing content team, or invite North Star to take the helm.

GET BACK TO BUSINESS

Set aside worries about content creation, and rest assured your message is in good hands. Refocus your energy on what you do best, and make your impact grow.

It was so helpful to refine my message and see how I could incorporate it into my content so it makes sense for my audience. You understood my brand and language and I was just blown away!

Ariel Frey

Intuitive Business Coach and Marketing Expert, ArielFrey.com

YOUR MESSAGE SERVES A GREATER PURPOSE

When you solidify the most foundational piece of your business, you’ll also help us #ChangeTheStars. Through our give-back campaign, North Star Messaging + Strategy regularly donates to nonprofits + offers scholarships. In addition, for every 1,000 words of content we write and deliver to our clients, we plant a tree.

In addition, we help our clients talk about their own give-back policies in a way that allows them to increase their impact.

We’re proud to make giving a part of our business model, and we’re committed to inspiring our clients to do the same.

LET’S CONNECT

You’re looking forward to content confidence.

You’re ready to outsource your voice to pros who treasure your business the way you do.

And you’re prepared to let your core message + brand voice shine bright.

We’re here to help.

North Star Messaging + Strategy took my dreams and put them into words.

Polly Rossi

Founder, Meeting Achievements

FROM THE BLOG

Forget Pain Points in Your Copy: Try This Instead

Forget Pain Points in Your Copy: Try This Instead

If you've spent any time delving into the world of marketing, you're probably familiar with the concept of including pain points in your copy. Put simply, pain points are the areas where your target audience feels frustrated, vulnerable, or uncertain. Common marketing...

4 Kinds of Evergreen Content to Update

4 Kinds of Evergreen Content to Update

How often do you refresh your content? We're talking existing, supposedly evergreen content here -- you know, places like your website copy, your email sequences, and your old blog posts. If you’re like most people, this older content tends to gather dust. Which can...

Content Marketing During a Crisis

Content Marketing During a Crisis

When a crisis hits, how do you respond?  The world is experiencing the unprecedented impact of a global pandemic. Businesses are closing, people are being told to stay home, and everyone is reeling. Emotions are high. Uncertainty is status quo.  So how do you, the...