Capture your voice + outsource your content so you can expand your impact.
Messaging strategy + content creation services for personal brands and small business owners.
REFINE YOUR MESSAGE
OUTSOURCE YOUR CONTENT
GET BACK TO BUSINESS
DOES YOUR CONTENT REFLECT YOUR EVOLUTION?
You’ve seen success, and you’re no newbie to the business world. But you are tired. As your business has grown, so have the demands on your time and energy. You’re still stuck in the weeds with overflowing content needs. You…
Aren’t sure you’re calling in the right people with your content, because your audience has shifted.
Connect well in person, but struggle to explain what you stand for in clear, concise writing.
Have tried outsourcing content in the past, and it didn’t fully capture your voice or reflect the core of your message.
Are frustrated by the amount of time you still spend creating and reviewing content in addition to your CEO duties.
Don’t know how you’d even begin training your team to sound like you while remaining authentic.
Feel like your existing content is out-of-date and fragmented, because you’ve shifted and changed so much.
Want to leverage content marketing to expand your impact, but do NOT have the time or energy.
YOUR BRAND MESSAGE, YOUR BRAND VOICE
Your message is the soul of your organization — and your voice is its heart.
What if you were perfectly positioned to attract your target audience? What if every piece of content your brand produced kept you on track to achieve your vision?
When you center your business around your core brand message — what we call your “North Star” — it doesn’t matter how rocky the trail gets. You’ll be perfectly positioned to attract your target audience and everything, from your website copy to the services you offer, will keep you on track to achieve your vision.
And by zeroing in on your authentic brand voice, you can hand off content creation with confidence.
Imagine knowing that every blog post, every email, and every social media post reflected your brand voice perfectly {even if you didn’t write it!}.
Imagine your audience feeling like they know you before you even know their name.
Imagine reclaiming your time and energy while expanding your impact… all without sacrificing authenticity.
FIND YOUR NORTH STAR
Being unclear on your message is like taking a hike without a compass. Eventually, you’re going to get lost. And possibly eaten by a bear.
North Star Messaging + Strategy was founded on the belief that everyone has a true north, and everyone deserves a compass.
When you need help getting oriented + executing with a strong strategy, that’s where we come in.
We’re here to help you create a strong, resonant message that reflects your brand voice, makes outsourcing content a breeze, and achieves your strategic goals.
HOW IT WORKS
REFINE YOUR MESSAGE
Explore your unique brand message and voice. Through North Star’s Core Message + Brand Voice process, you’ll walk away with clarity around how to communicate with your audience.
OUTSOURCE YOUR CONTENT
Entrust your content to trained pros who fully GET your brand message + voice. Share your messaging strategy with your existing content team, or invite North Star to take the helm.
GET BACK TO BUSINESS
Set aside worries about content creation, and rest assured your message is in good hands. Refocus your energy on what you do best, and make your impact grow.
It was so helpful to refine my message and see how I could incorporate it into my programming and content so it to makes sense for my audience. You understood my brand and language and I was just blown away!
Ariel FreyYOUR MESSAGE SERVES A GREATER PURPOSE
When you solidify the most foundational piece of your business, you’ll also help us #changethestars. Through our give-back campaign, North Star donates to nonprofits + offers scholarships.
We’re proud to make giving a part of our business model, and we’re committed to inspiring our clients to do the same.
LET’S CONNECT
You’re looking forward to content confidence.
You’re ready to outsource your voice to pros who treasure your business the way you do.
And you’re prepared to let your core message + brand voice shine bright.
We’re here to help.
North Star Messaging + Strategy took my dreams and put them into words.
Polly RossiFROM THE BLOG
{What to Do} When Your Content Marketing Plan Falls Flat
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Brand Voice: What it Is {and Why You Need It}
"What is brand voice and why do I need it?" is a question we are often asked by fellow entrepreneurs. It's true that there are so many issues to consider when running a successful business, but Brand Voice is something that can't be neglected in an effective...
5 Brand Stories to Improve Your Content Marketing Strategy
In the fiction writing world {and high school English} there’s a common phrase: “Show, don’t tell”. This refers to the fact that it’s WAY more compelling to write something like, “the icy cold metal of the doorknob bit into her fingertips as she twisted the handle,”...