Outsource your content without sacrificing authenticity.
Do you know your Copywriting Character?
BRAND YOUR VOICE
OUTSOURCE YOUR CONTENT
GET BACK TO BUSINESS
IS YOUR CONTENT SENDING MIXED MESSAGES?
Unforgettable content builds unforgettable connections. When done right, content is the ultimate relationship builder and business growth tool. When done wrong? At best, it fades into the background, at worst it gets the sort of attention you’d rather not have.
For content to work for you, it needs to be focused, memorable and aligned with your brand. It needs to start conversations, build curiosity, and solve real problems. But sometimes when you outsource your content, it misses the mark.
And now you’re feeling uneasy. Maybe you shouldn’t outsource your content. Maybe you should just do it yourself. After all, you…
Connect well in person, even though you struggle to explain what you stand for in clear, concise writing. May as well just switch to all video all the time.
Don’t want to be burned by content creators who can’t fully capture your voice or reflect the core of your message. Once was enough!
Hate the idea of endlessly revising content that doesn’t match your vision. It’s just easier to handle it on your own.
Don’t know how you’d even begin to train someone else to sound like you. You have too many stories and idiosyncrasies. You’re too unique!
Hold up.
What if there were a better way to hand off content?
{Because let’s face it, the idea of continuing to do it all on your own is exhausting.}
WHAT IF YOU COULD OUTSOURCE YOUR CONTENT WITHOUT SACRIFICING YOUR VOICE?
Your message is the soul of your organization — and your voice is its heart.
Handing off content creation without a clear message or documented voice is like taking a hike without a compass. Eventually, you’re going to get lost. And possibly eaten by a bear.
Imagine how much easier it would be to outsource content if you could give someone a map. If they could immediately understand your voice and your core message — what we call your “North Star.”
It wouldn’t matter how rocky the trail got.
Imagine knowing that every piece of written content, from blog posts to landing pages, connected with your audience, hit your goals, and sounded exactly like you {even when you didn’t write it!}, and was designed to connect with your audience and hit your strategic goals.
That’s unforgettable content.
Isn’t it time to reclaim your time and energy… all while staying visible and authentic?
THE NORTH STAR BRAND VOICE PROCESS
North Star Messaging + Strategy™ was founded on the belief that everyone has a North Star, and everyone deserves a compass. Since 2010 we’ve created content for hundreds of businesses, seamlessly replicating the unique voice of personal brands, nonprofits, and companies across industries {you can learn more about our story and team here}.
Here’s what we’ve learned: The job of any business is to build a bridge of communication between your audience and your brand. To do that, you {and anyone creating content for you}, needs content that’s both strategic and authentic.
Our process helps you get crystal clear on how your brand sounds. When you do, you can outsource your content {to your team or ours} without worrying about being burned.
HOW IT WORKS
BRAND YOUR VOICE
Explore your unique brand message and voice. Through North Star’s Core Message + Brand Voice process, you’ll walk away with clarity around how to communicate with your audience.
OUTSOURCE YOUR CONTENT
Entrust your content to trained pros who fully GET your brand message + voice. Share your messaging strategy with your existing content team, or invite North Star to take the helm.
GET BACK TO BUSINESS
Set aside worries about content creation, and rest assured your message is in good hands. Refocus your energy on what you do best, and make your impact grow.
It was so helpful to refine my message and see how I could incorporate it into my content so it makes sense for my audience. You understood my brand and language and I was just blown away!
YOUR MESSAGE SERVES A GREATER PURPOSE
When you solidify the most foundational piece of your business, you’ll also help us #ChangeTheStars. Through our give-back campaign, North Star Messaging + Strategy regularly donates to nonprofits + offers scholarships. In addition, for every 1,000 words of content we write and deliver to our clients, we plant a tree.
In addition, we help our clients talk about their own give-back policies in a way that allows them to increase their impact.
We’re proud to make giving a part of our business model, and we’re committed to inspiring our clients to do the same.
LET’S CONNECT
You’re looking forward to content confidence.
You’re ready to outsource your voice to pros who treasure your business the way you do.
And you’re prepared to let your core message + brand voice shine bright.
We’re here to help.
North Star Messaging + Strategy took my dreams and put them into words.
FROM THE BLOG
EPISODE 62: What IS a copywriter, anyways?
In this episode we will cover: Why is it so difficult to explain what we do as writers? How can you succinctly share the value of your work as a copywriter? Talking points to use the next time someone asks, “So, what exactly do you do again?” Have you ever had a...
EPISODE 61: Creating Balance in Your Creative & Professional Writing Life
In this episode we will cover: Context switching from creative to professional writing Combating writer's guilt with time management Maintaining productivity in both realms—professional and creative How copywriting can lend to your creative writing {and vice versa!}...
EPISODE 60: Interviewing Skills and the BVG Process
In this episode we will cover: Behind-the-scenes of the Brand Voice Intensive Overview of the Brand Voice Process The Importance of Interviewing Skills for Writers Overcoming Interview Nerves Most writers are accustomed to operating behind-the-scenes, so interviewing...