When you started your business it was to make an impact. You had big plans to live the life of your dreams, achieve financial freedom, and change the world.
You seized your big idea, put in the hard work, and shouted your mission from the rooftops.
And then? Crickets.
You were always told that if you followed your passion and did the work, results would follow.
But these days, it's not that simple. Everyone’s inboxes are cluttered and newsfeeds are overcrowded. Everyone wants a piece of the pie, and attention is in short supply.
Even if you do get your big idea out there, there's no guarantee it will be heard.
So, what's going on?
Without a clear, concise message, your audience won't connect with you or your mission.
Instead, they end up with more questions than answers, and they won't be inspired enough to ask. They might not even remember you after a few days.
It's easy to get off-course when you know what you stand for, but struggle to put it into words. When the sky’s the limit, getting lost can be dangerous.
Bottom Line: If your message isn't clear, your business won't get far off the ground.
You are so close to the successful business and life-changing impact you've dreamed of.
When your messaging is spot on, here’s what your day-to-day looks like:
How can you create a message that clarifies your voice, shares your mission, and consistently attracts new clients? How do you take all of those amazing ideas spinning through your head and put them out to the world so everyone sits up and takes notice?
The Master Your Messaging Course will give you the tools you need to take control of your message and use it to build a sustainable business. That means creating content that speaks to your mission, reaches your audience, and converts your offers.
It's time to:
Your message is your business, and it deserves to be heard.
By the end of the course, you'll have developed all of the core messaging you need to support a successful business. You'll be able to:
"I just want to spread some love and gratitude. Thanks to the work I've done through the Master Your Messaging course I am so much more confident about sharing who I am, what I'm about, and the work I do. So much so that I decided to rip the band aid off yesterday and go live about it on my personal Facebook page. Major visibility block released!! So thank you!!" - Kim Zielinski
When you commit to mastering your message, you'll get:
Identify your voice and hone in on your mission while taking stock of your existing materials to see what you can repurpose. You’ll develop a personalized content inventory, word bank and purposeful theme for your business.
Discover what makes your business stand out, and how those unique qualities will resonate with your ideal audience. In this module, you’ll develop your own positioning statement and pinpoint your target client characteristics.
Chart your path, highlighting key milestones along the way. All the while, your story will lead your audience to their own epiphany: that they need to work with you. In this module, you’ll develop (or revise) your about page and home page.
Create a powerful opt-in built to showcase your skills and provide value to your audience. You’ll focus on developing a lead magnet that will grow your audience with the right kind of contacts.
Develop consistent content (within social media and across the board) that brings value and exudes personality, while also promoting your offers. Your audience will instantly recognize your content and clamor to get on board.
We’re Jessi Honard and Marie Parks of North Star Messaging + Strategy. We’ve been partners in copy since 2010, and between the two of us we've written staggering amounts of copy. (We won’t reveal our precise word count, but it’s somewhere in the 5 million range.) All that practice means we’re pumped to help you learn… and get super clear on your message.
Marie is proud to be a compulsive writer. As the voice behind Ardent Camper, a successful and growing full-time travel lifestyle blog, she helps fellow professionals reject the myth that adventure has to wait until retirement. With an eye for detail (thanks to her extensive background in nonprofit grant writing) and the coveted ability to combine heart and logic, Marie's copy makes readers stop, drop, and read.
Jessi is a storyteller and teacher who packs a powerful, persuasive punch. With a passion for helping high-achieving entrepreneurs, she puts her years of experience in marketing and education to work, writing captivating, strategic copy with big results. Her efforts haven't gone unnoticed: She's been featured on The Huffington Post and a slew of podcasts, dropping copy bombs like the word nerd she is.
We're passionate about messaging, and it shows in everything we do. We're just as passionate about showing you the most effective way to share your message with the world. And we can't wait to teach you how.
If you're ready to elevate your content and take your business to new heights, we're here to help.
You can invest in all the bells and whistles. A fancy website. A shiny logo. Killer colors.
But if your messaging is off, it won't be worth a dime.
Developing a solid foundation for your business is key to your success. And if you're struggling? It's the best investment you can make, with ROI that lasts as long as your business does.
>>How is Master Your Messaging different from other copywriting courses?
It's waaaaay more than just copywriting. We believe that, to be successful, your messaging should be personality-infused and mission-driven. We'll guide you through the basics of why you're doing what you're doing in the first place, and then craft fresh messaging around your goals that attracts the right kind of people.
>>How do I know if Master Your Messaging is right for me?
Are you a passionate entrepreneur? Do you want to get clear on your deepest purpose and how you can communicate that with the world to attract the right kind of people? Are you willing to put in the time and energy to reshape your messaging? Then this course is for you. It's perfect for new and newish business owners, as well as those preparing for a rebrand or a refocus.
>>What will I walk away with at the end of the Master Your Messaging course?
You'll walk away with a personalized word bank and copywriting style, a strong inner compass guided by several key statements, a concise personal bio, an engaging about page, a home page that gets your readers excited, an irresistible opt-in, and a social media posting strategy that helps you meet your goals.
>>I already consider myself a good writer. How will Master Your Messaging help me?
Many (but not all!) of the participants in Master Your Messaging already have a background in writing. The course is designed to meet you where you are, and give you access to the skills and resources you need to elevate your message. Both novice and experienced writers will grow through the copywriting and content development strategies offered through this course.