Business Foundations 101

SPINNING YOUR WHEELS WHEN IT COMES TO YOUR BIZ?

Ever find yourself saying, "Well, maybe if I tried this..." and then veering off in a totally unexpected direction?

You're more than a little excited about your business {or business idea} — but when it comes to moving forward, you've been feeling more than a little burned out, overwhelmed, and confused.

You believe in what you’re doing, but damn, there’s a lot to figure out! How are you supposed to make sure you build the right audience, stay on track, with programs and services that make sense, and a content plan that works for you?

SO YOU'VE TRIED A LITTLE BIT OF THIS, AND A LOTTA BIT OF THAT.

You've been trying desperately to find something that sticks.

You're 100% confident in your abilities, but the more you spin your wheels, the more you feel like:

  • You just can’t seem to build the right audience.
  • You haven’t landed on the offering that connects with your target clients.
  • No one gets you right away, so you’re always left explaining.
  • It’s hard to create content that people consistently resonate with.
  • Your future finances and business trajectory are a big ol’ question mark.


DOES THAT SOUND ABOUT RIGHT? 

LET'S TAKE THE GUESSWORK OUT OF YOUR BUSINESS.

Let's be honest. You are the only one with your unique combination of experience, strengths, voice, and vision. And that means something. Standing out + growing strategically all comes down to:

  • Figuring out exactly who you are and what your business stands for by digging deep, so you don't get stuck in a rut. {No more doing what you "should" do (AKA what everyone else does) and find yourself making ZERO progress.}
  • Getting 100% clear on what it is you stand for so you can build your offerings with confidence and communicate with your audience without breaking a sweat.


How? Let’s dive in.

THE KEY TO BUILDING A BUSINESS THAT'LL LAST? RECONNECTING TO YOUR CORE. 

Just being consistently visible isn't enough. 

Hell, selling isn't enough. 

If you aren't clear on what your business is all about (and why it really does stand out), you're 100% guaranteed to burn out. You'll just keep churning, pivoting, and shouting to a silent crowd. Shiny object syndrome will take over, and every day your resentment and frustration will grow.

But when you go deep to the CORE of your business, you'll feel amazing about yourself and your business. That means: 

  • Creating a mission statement that guides every decision you make. 
  • Crafting a vision statement, so you have a goal to strive for. 
  • Identifying the core pillars that support your content. 
  • Developing offers that are a perfect bridge between your strengths and your audience's needs.

JOIN BUSINESS FOUNDATIONS 101 + FOCUS YOUR MESSAGE SO YOU CAN GROW YOUR BUSINESS.

  • Remind yourself (or figure out for the first time) the big reasons WHY you’ve built your business so you can reignite your excitement.
  • Create core messaging to keep you focused and on the right track with every business decision you make.
  • Determine whether your services, offerings, and content actually serve your goals so you can refine what works and cut out what doesn't.
  • Develop a system for streamlining your message so you can create content with ease and be instantly recognizable to your audience.
  • Know what content will build your audience and sell your offers so you can start to see consistent results.
  • Set attainable, specific intentions for long-term, sustainable growth to keep your momentum flowing.

DIVE DEEP SO YOU CAN GO FAR.

Your business is like a glacier. It might look a little rough at first glance, but when you look inside, you'll find your pure essence. The YOU that makes your business stand out and thrive. 

Plus, you've got unstoppable momentum; you just have to get clear so you can tap into it.

When you join Business Foundations 101, you’ll get instant access to:

  • Video tutorials to guide you, with actionable advice every step of the way.
  • Interactive PDFs to give you structure as you dig into your core questions.
  • Expert advice from two professional messaging strategists.
  • Access to an engaged community of like-minded entrepreneurs to help support you.

At the end of Business Foundations 101, you’ll have written the core messaging of your business, including your mission statement, vision statement, and the business pillars that will help you create all of your content.

These are the fundamental truths about your business, and when you build your messaging around them, you’ll believe in yourself like never before, attract an engaged audience, and provide offerings aligned with your values and their needs. 

(And that means MORE SALES!)